Realtor
Instead of
"Check out this beautiful new listing!"
Try
"Three things nobody tells you before moving to the Lowcountry."
The Unobsolete Content Studio
Social content strategy for businesses
Let's talk about your content
Your business knows what it's doing. Your social media should look like it.
I built an organic social media audience of more than 600,000 followers in less than one year.
Now I help businesses turn what they already know into short-form content people actually want to watch.
600K+Followers, built organically
600,000+
Followers. Built organically. In less than one year.
I didn't inherit an audience.
I didn't buy one.
And I didn't build it by dancing, chasing trends or posting generic motivational content.
I learned how to find ideas people care about, create hooks that make them stop and tell stories that keep them watching.
Now I bring that thinking to businesses.
Built in under a year
425KInstagram followers
184KTikTok followers
2.3MTikTok likes
You probably don't have a posting problem.
You have a content problem.
Most businesses have plenty to talk about.
They just don't know which things are interesting to everyone else.
So they post:
- Employee birthdays.
- Holiday graphics.
- Pictures of products.
- Random promotions.
- And another "We're excited to announce..."
Meanwhile, the expertise, personalities, opinions and stories that could actually make people pay attention never get used.
That's the part I help you find.
Your content is already sitting inside your business.
You just need someone who knows how to find it.
Painting company
Instead of
"Another satisfied customer!"
Try
"Before you hire the cheapest painter, ask them this."
Interior designer
Instead of
"Another beautiful transformation!"
Try
"The $10,000 kitchen mistake I keep seeing homeowners make."
Restaurant
Instead of
"Come see us for dinner!"
Try
"The dish on our menu that almost didn't exist."
Feel the difference?
One is advertising.
The other makes you want to keep watching.
I don't want to manage your Instagram.
I'm not interested in becoming another person you have to manage.
And I'm not building a traditional social media agency.
I focus on the part most businesses struggle with:
What should we actually say?
Ideas→Hooks→Stories
I help uncover the expertise, opinions, questions, customer experiences and everyday moments inside your business and turn them into content people actually want to watch.
Here's what we can work on together.
Content strategy
What should your business become known for?
Content ideas
What should you actually talk about?
Hooks
How do we make someone stop scrolling?
Scripts & talking points
What do you say once they're watching?
Story development
How do we make your expertise interesting?
On-camera coaching
How do you sound like yourself instead of reading an advertisement?
Batch content planning
How do we create weeks of content without social media taking over your life?
Performance review
What's working, what's not and what should we do more of?
And here's what I'm not selling.
- Daily social media management
- Answering your DMs
- Responding to every comment
- Posting five times a day
- Generic Canva graphics
- Chasing every TikTok trend
- Content just to say you posted something
Your team can handle posting.
I'll help make sure you have something worth posting.
The best place to start
The 30-Day Content Sprint
Before we talk about retainers, let's figure out what's actually possible for your business.
Over 30 days, we'll uncover your strongest content opportunities and build a repeatable strategy around them.
- 01
Content audit
I review what you're currently doing and identify what's missing.
- 02
Strategy session
We identify your audience, positioning and strongest content opportunities.
- 03
20 custom concepts
Created specifically for your business.
- 04
Hooks + scripts
No staring at the camera wondering what to say.
- 05
Batch content session
We efficiently create multiple pieces of content.
- 06
30-day roadmap
You leave knowing what to create next.
Need ongoing help?
You may not need another employee.
If you're considering hiring a Social Media Manager, Content Creator or Marketing Coordinator, there may be another option.
A fractional content partnership gives you ongoing access to content strategy without adding another full-time position.
Full-time employee
- Salary
- Payroll taxes
- Benefits
- Training
- Management
- Full-time scope
Fractional content strategist
- Fixed monthly investment
- Focused scope
- Content strategy
- Ideas + hooks
- Scripts
- Batch creation
- Ongoing refinement
You run your business.
I help you figure out what the world should hear about it.This works best for businesses with something worth talking about.
You don't need to be an influencer.
You need to know something your customers care about.
I'll help you turn that into content.
- Realtors
- Home services
- Designers
- Restaurants & hospitality
- Professional services
- Local experts
- Established small businesses
- Founder-led businesses
- Businesses where the owner's expertise is part of the product
600K+Followers
Hi, I'm Jennifer.
I spent years in corporate leadership before building my own social media audience from scratch.
In less than one year, that audience grew to more than 600,000 followers.
Along the way, I learned something I didn't expect:
Most businesses aren't short on things to say. They're short on someone who can recognize which things are worth saying.
That's the work I love.
Today I work with a limited number of businesses to uncover those ideas and turn them into content people actually want to watch.
Let's talk about your content.
Tell me about your business and what you're trying to build. If it's a fit, we'll figure out where to start.
